SINCE 2017
About Us– Half Hour Enterprise
A strategic partner in agri-commodities, palm oil logistics, and heavy machinery — driven by experience, integrity, and operational efficiency.
Our History
Half Hour Enterprise began with a small step in 2017 and has since grown rapidly into a trusted company in agri-commodities, palm oil logistics, and heavy machinery.
📌 2017 – The Beginning
Established on 14 February 2017 as a fully Bumiputera-owned company, starting with small operations in catering and basic services before evolving into a trusted player in agri-commodities, palm oil logistics, and heavy machinery.
📌 2020 – Shifting Focus
Took a strategic step to transition into the agri-commodities, palm oil logistics, and heavy machinery sectors. Began plantation projects with key agencies such as RISDA and FELCRA.
📌 Today – Moving Forward
Now a strategic partner in plantation and logistics projects, working with partners including Guthrie, PPNP, and Kiwitech — with a focus on modern mechanisation, automation, and green technology.
Vision & Mission
This vision and mission have been the guiding principles of Half Hour Enterprise in every step of growth and collaboration since 2017.
Vision
To be a global leader in agri-commodities by driving modern agriculture, livestock, and fisheries through mechanisation, innovation, and sustainability.
Mission
- Modernise the agri-commodities sector through mechanisation, automation, and green technology.
- Support competitive and sustainable agricultural, livestock, and fisheries production.
- Improve the livelihood of smallholders, farmers, and fishermen through a fair and transparent economic ecosystem.
- Build supply chains connecting estates, farms, and fisheries to global markets with integrity.
- Contribute to national economic growth while safeguarding environmental sustainability.
Our Philosophy
Vision Manifesto
We believe the land, sea and sky are not merely resources, but a trust. With the strength of machines and the wisdom of people, we do not merely harvest, but build lives, uphold dignity,
and plant a legacy that will endure for generations to come.
Mission Manifesto
- Driving machinery not merely for yield, but to ease the burden of humanity.
- Transforming every farm, pond and ranch into an economic heartbeat that thrives with honesty.
- Blending modern mechanisation with local wisdom, ensuring progress never severs our roots with nature.
- Cultivating integrity, because a harvest without dignity is just a number.
- Creating an agricommodity ecosystem that is alive, sustainable and inheritable, not just feeding, but giving meaning.
Our Core Values
These are the core values that guide every decision and action at Half Hour Enterprise.
Integrity
Prioritising honesty and transparency in every matter.
Quality
Delivering the best results that meet the highest standards.
Trust
Building long-term relationships based on customer confidence.
Sustainability
Protecting the environment through sustainable practices and green technology.
Responsibility
Prioritising the safety of employees, clients, and the local community.
Innovation
Continuously improving work methods with mechanisation and modern technology.
Contact Us
Have a question or want to discuss a project? We are ready to assist you.